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    <title>RMG News</title>
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    <description>The latest news from RMG.</description>
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    <managingEditor>brook@rmgsite.com (Brook Dyson)</managingEditor>
    <webMaster>stefan@rmgsite.com (Stefan Lehmann)</webMaster>
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      <title>A Friends & Family approach to fundraising</title>
      <description>by Joe White and Steve Hubley, originally published in Mal Warwick's Newsletter

It's every fundraiser's dream.

Mary is one of your loyal supporters. She really cares about your cause. So Mary goes to a party one evening where she mingles with friends and neighbors. You come along with her. Between sips of wine and nibbles of cheese, she starts talking about things that matter to her. And, of course, your cause comes up! She says how happy she is that your organization is really making a difference.</description>
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      <pubDate>Fri, 22 Jan 2010 12:00:00 -0500</pubDate>
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      <title>INTEGRATED FUNDRAISING CAMPAIGNS GENERATE TOP RESULTS</title>
      <description>What's really working well in fundraising these days? Integrated campaigns!</description>
      <link>http://rmgsite.ca/news.php</link>
      <pubDate>Wed, 08 Apr 2009 12:00:00 -0400</pubDate>
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      <title>RMG receives Manning Centre Pyramid Award For Political Technology</title>
      <description>Preston Manning presented RMG with the <i>Manning Centre Pyramid Award for Political Technology</i>, recognizing RMG's role in helping build the conservative movement in Canada.</description>
      <link>http://rmgsite.ca/news.php</link>
      <pubDate>Tue, 07 Apr 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>Talking to Your Donors</title>
      <description>Engaging with your donors by telephone requires a different approach than direct mail.</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Wed, 11 Nov 2009 12:00:00 -0500</pubDate>
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    <item>
      <title>Voter Identification</title>
      <description>Voter identification activities are not something that should be limited to official campaign periods. These activities are a constant benefit to your campaign team. The information that your association and campaign team collects from early identification is useful and contributes to other campaign activities.</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Thu, 29 Oct 2009 12:00:00 -0400</pubDate>
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      <title>Fundraising in "this economy".</title>
      <description>The question I'm asked more than any other  -- how's fundraising going in "this economy"?</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Mon, 06 Jul 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>A Milestone Day</title>
      <description>Today's a milestone day!  It was seven months ago today that RMG formally ended the test phase, and started dialing in full production mode with our new dialling system.</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Mon, 22 Jun 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>Talking to Your Donors</title>
      <description>Engaging with your donors by telephone requires a different approach than direct mail.</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Mon, 08 Jun 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>RMGs most important asset... Our front end staff</title>
      <description>RMG is committed to employing people who are passionate about great causes, who demonstrate the highest ethical standards and want jobs they can be proud of.</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Wed, 20 May 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>Talking to Donors: The sneak attack vs. the open door</title>
      <description>I've often chuckled and shook my head when watching professionals write direct mail copy or even telemarketing scripts. Sometimes there is revealed a thought process by the writer that seems to say, "If I can just sneak up on the reader/listener or deke them out by saying certain things certain ways then when I get to big ask, I'll have taken them by surprise and they'll say YES - before they realize it." I've fallen into this trap myself. Maybe you have too. But these days donors are different....</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Mon, 04 May 2009 12:00:00 -0400</pubDate>
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    <item>
      <title>When Is The Best Time To Start Fundraising?</title>
      <description>Right now!</description>
      <link>http://rmgsite.ca/news_blog.php</link>
      <pubDate>Thu, 09 Apr 2009 12:00:00 -0400</pubDate>
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